Keywords are individual words or phrases that describe the subject of a text or site. They help search engine algorithms find web pages that should be shown to users in response to their queries. In this article, we’ll look at what exactly they are keywords and how to use them correctly to get the most benefit.

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What are keywords?

Keywords are divided according to how often users type them into a search box. Here are their main types.

Low-frequency keywords

Low-frequency keywords are those that are least frequently searched for in search results. This is a phrase combination of 4-7 words on a narrow topic that is entered in the search no more than 300-500 times a month.

These keys are suitable for promoting unpopular products and services in small towns. Due to the specifics, they give a good conversion rate in the sale. Also, because of the low competition, the launch of advertising on such requests is inexpensive.

Medium-frequency keywords

Medium-frequency keys – these are keys that are looking for 500-1000 times a month. They usually include additional details about the product or service. For example, words like “cheap” and “buy,” as well as specifying a specific city or area.

These keys usually consist of 3-6 words. They are best for promoting mass-produced goods and services that vary in price, size, appearance, or other attributes.

High-frequency keywords

High-frequency keys are those that are entered by thousands of users. Their average number of searches is between 200,000 and several million per day. Such keys usually consist of 2-6 words – they are used to promote any goods and services for which there is a stable demand.


How to use keywords correctly?

When using keywords, remember that first of all, you create content for people and only then for search engines. With proper selection and competent use of the keys look organic in the text and do not interfere with its perception.

Here are basic recommendations for a concise and harmonious use of keywords in the text:

  1. Add the keys in the headings H1 and H2. The titles of the user determine the essence of the material, and the presence of key phrases will quickly assess its relevance to the request.
  2. Use key queries in the meta tags. The keys in the title, description, and alt help search engines to better comprehend the content of the text.
  3. Allocate the phrases on the method of the grid. Use the most important keywords at the top of the page, and then place them in descending order of importance.
  4. Control density – avoid spamming due to excessive use of keywords.
  5. Monitor the naturalness of the keyword phrases – if any wording is out of place, it is better to replace it or remove it.

By the way, webmasters have invented two basic strategies for the use of keywords.

Position strategy

The essence of this approach is to focus precisely. You choose a small number of high-frequency but low-competitive keywords and go for them on the first pages of SERPs. This will need a lot of effort and time, but in the long term gives a good result: taking advantage of the popular query positions, you will get a good influx of visitors.

Traffic strategy

In this case, you should choose a wide pool of queries but work through them not so carefully. For example, the site is promoted by groups of keywords based on topics, and the user receives not only narrowly focused information but also thematic articles. This is convenient for businesses with a large assortment of goods and services when it is difficult to do without a couple of dozen queries.